Start An Chhaswala Franchise In 2023 – Cost, Fee, & Profit [Updated]

Are you looking for an exciting business opportunity in the food and beverage industry? Starting a Chhaswala franchise might just be the perfect choice for you! Chhaswala is a popular Indian drink chain that specializes in refreshing and healthy buttermilk beverages. In this blog post, we will explore the details of starting a Chhaswala franchise in 2023, including the costs involved, franchise fees, and the potential profits you can earn.

What is Chhaswala?

Chhaswala is a well-known brand in India that specializes in offering a variety of buttermilk-based beverages. The origins of Chhaswala can be traced back to the year 2007 when it was first established in a small town in Gujarat, India. The brand was founded by a visionary entrepreneur who recognized the potential of buttermilk as a refreshing and healthy beverage.

The founder of Chhaswala drew inspiration from the rich culinary traditions of India, where buttermilk has long been a popular drink known for its cooling properties and nutritional benefits. With a desire to modernize and innovate this traditional beverage, the founder set out to create a brand that would cater to the evolving taste preferences of consumers.

The initial outlet of Chhaswala quickly gained popularity among locals who were drawn to its unique flavors and combinations of buttermilk. The brand’s commitment to using fresh ingredients, maintaining hygiene standards, and providing excellent customer service further enhanced its reputation.

As word spread about the delightful and wholesome beverages offered by Chhaswala, the brand began to expand its presence across different cities and towns in India. The franchise model was introduced to enable more entrepreneurs to be a part of the Chhaswala success story and cater to the growing demand for buttermilk-based beverages.

Today, Chhaswala has become a household name in India, with numerous outlets spread throughout the country. It continues to innovate and introduce new flavors, ensuring that customers have a wide range of options to choose from. The brand’s commitment to quality and its ability to adapt to changing consumer preferences have contributed to its continued success and popularity.

chasswala franchise cost in india

Chhaswala offers a wide range of popular products that cater to diverse tastes and preferences. Here are some of the top-selling items that have gained popularity among Chhaswala customers:

  1. Classic Buttermilk: Chhaswala’s classic buttermilk is a refreshing and traditional Indian beverage. Made from yogurt and water, it is lightly spiced with herbs and spices, providing a cooling and tangy flavor. The classic buttermilk is a staple and appeals to customers seeking a traditional taste.
  2. Flavored Buttermilk: Chhaswala takes buttermilk to the next level by offering a variety of flavorful options. Customers can enjoy innovative combinations such as mint, coriander, mango, strawberry, and even spicy flavors like masala buttermilk. These flavored options appeal to those looking for a twist on the classic buttermilk taste.
  3. Lassi: Lassi is a popular Indian yogurt-based drink known for its creamy texture and delightful flavors. Chhaswala offers a range of lassi options, including mango lassi, strawberry lassi, rose lassi, and traditional sweet lassi. These creamy and indulgent beverages are a favorite among customers, especially during the summer months.
  4. Buttermilk Shakes: Chhaswala’s buttermilk shakes combine the goodness of buttermilk with the richness of milkshakes. These unique creations offer a creamy and thick texture with the added benefits of buttermilk. Some popular flavors include chocolate buttermilk shake, coffee buttermilk shake, and vanilla buttermilk shake.
  5. Snacks and Side Dishes: Chhaswala also offers a range of snacks and side dishes that complement their beverages. These include items like masala chaas fries, buttermilk-infused nachos, buttermilk-soaked bread rolls, and various other innovative and delicious options. These snacks are perfect for customers looking for a quick bite to accompany their beverage.
  6. Desserts: Chhaswala has expanded its menu to include delectable desserts that incorporate buttermilk flavors. Customers can indulge in desserts like buttermilk-infused ice cream, buttermilk panna cotta, buttermilk-flavored mousse, and more. These sweet treats offer a unique twist and satisfy customers with a sweet tooth.
  7. Merchandise: Chhaswala also offers branded merchandise for customers to enjoy and represent the brand. These may include T-shirts, caps, mugs, and other items that feature the Chhaswala logo and designs. Customers who love the brand can purchase these products as souvenirs or gifts.

Why Choose a Chhaswala Franchise?

There are several compelling reasons to consider investing in a Chhaswala franchise:

Established Brand: 

Chhaswala has already built a strong brand presence in the market, with a loyal customer base. By joining the franchise, you benefit from their reputation and customer trust.

Unique Product Offering: 

Chhaswala stands out from its competitors by offering a wide range of buttermilk flavors and combinations that are not commonly found elsewhere. This uniqueness helps attract customers and sets the franchise apart from other beverage chains.

Growing Demand: 

As consumers become more health-conscious, the demand for refreshing and nutritious beverages like buttermilk is on the rise. Chhaswala taps into this growing trend, making it a promising business opportunity.

Chhaswala Franchise Model

InvestmentRs. 16 lakhs
Area Required250 sq. ft.
Franchise FeeRs. 3 lakhs
ModelCasual Dine
Chhaswala franchiseCost, Fee, & Profit

Franchise Costs Of Chhaswala

In India, the cost of a Chhaswala franchise can vary depending on the type of franchise model you choose: FOFO (Franchise-Owned, Franchise-Operated) or FICO (Franchise-Invested, Company-Operated). Let’s delve into the details of the costs associated with each model:

FOFO (Franchise-Owned, Franchise-Operated):

EssentialsCost and other descriptions
Space required250-300 sq. ft.
Franchise FeeRs. 2.5 lakh
Royalty Fee2% (If total salesexceeds turnover of 1Cr)
Set up CostRs. 11-13 lakhs
Territory Protection1 K.M
Agreement Term10 Years
Total Initial InvestmentRs. 15-16 lakhs

Under the FOFO model, you as the franchisee own and operate the Chhaswala outlet. Here are the typical costs involved:

a. Franchise Fee: The initial franchise fee for a Chhaswala FOFO franchise can range from ₹2.5 lakhs. This fee grants you the right to operate a Chhaswala outlet and access their brand, recipes, training, and ongoing support.

b. Set-Up and Equipment: The cost of setting up the outlet will vary depending on factors such as location, size, and customization. On average, you can expect to invest between ₹11 lakhs to ₹13 lakhs for equipment, interior design, and initial expenses.

c. Operational Costs: As a franchisee, you will need to consider ongoing operational costs such as rent, utilities, ingredients, staff wages, marketing, and other miscellaneous expenses. These costs will vary based on the size and location of your outlet.

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FICO (Franchise-Invested, Company-Operated):

The FICO model is a partnership arrangement where you invest in the franchise, but the company operates the outlet on your behalf. Here are the typical costs associated with a Chhaswala FICO franchise:

a. Investment Amount: The investment required for a Chhaswala FICO franchise can range from ₹70 to ₹90 lakhs or more, depending on the location and size of the outlet. This investment includes the cost of setting up the outlet, equipment, and initial operational expenses.

b. Revenue Sharing: In the FICO model, the revenue generated from the outlet is typically shared between you as the investor and the company. The specific revenue sharing percentage will be determined through mutual agreement and may vary based on factors such as location, sales performance, and operating costs.

It’s important to note that the figures mentioned above are approximate and can vary based on multiple factors. The actual costs will depend on factors such as location, size, customization, and market conditions. It’s advisable to contact Chhaswala directly or consult their official franchise documentation to get the most accurate and up-to-date information regarding the franchise costs.

Franchise Support and Training:

Chhaswala provides comprehensive support and training to its franchisees to ensure their success. Here are some of the support services you can expect:

Site Selection and Set-Up: 

Chhaswala assists in finding the right location for your franchise and provides guidance on the store layout and interior design.


The franchisees and their staff receive extensive training on Chhaswala’s operations, recipes, customer service, and hygiene standards. This training ensures consistency across all Chhaswala outlets.

Ongoing Support: 

Chhaswala offers continuous support to its franchisees in various areas, including marketing, supply chain management, new product launches, and operational guidance.

Potential Profit of Chhaswala Franchise

While the profitability of any franchise depends on various factors, including location and market conditions, a Chhaswala franchise has the potential for healthy returns. Here’s why:

Growing Market: 

The demand for healthy and refreshing beverages is on the rise, and Chhaswala is well-positioned to capitalize on this trend. With its unique offerings and established brand, Chhaswala can attract a steady stream of customers, leading to potential profitability.

Multiple Revenue Streams: 

Chhaswala offers not only buttermilk beverages but also a range of related products, such as snacks, desserts, and even merchandise. By diversifying your offerings, you can increase your revenue potential and attract a wider customer base.

Repeat Customers: 

Chhaswala’s delicious and healthy beverages create a loyal customer base. With excellent customer service and consistent quality, you can build a strong following, resulting in repeat customers who contribute to the franchise’s profitability over time.

Brand Recognition: 

As a Chhaswala franchisee, you benefit from the brand’s recognition and reputation. This can lead to increased footfall and customer trust, translating into higher sales and profits.

It’s important to note that individual franchise profitability will vary based on factors such as location, competition, operational efficiency, and local market conditions. Conducting thorough market research and creating a solid business plan will help you determine the potential profitability of your Chhaswala franchise.

Marketing and Promotion:

Chhaswala provides marketing support to its franchisees to help them effectively promote their outlets and attract customers. Some of the marketing and promotional strategies employed by Chhaswala include:

National and Local Advertising: 

Chhaswala runs national advertising campaigns to create brand awareness. Additionally, franchisees benefit from local marketing initiatives and materials provided by the franchisor.

Social Media and Digital Marketing: 

Chhaswala leverages social media platforms and digital marketing channels to engage with customers, promote new products, and offer exclusive deals. Franchisees can utilize these channels to reach a broader audience and drive footfall.

Loyalty Programs: 

Chhaswala implements loyalty programs to incentivize repeat purchases and reward loyal customers. This not only encourages customer retention but also helps generate positive word-of-mouth and attract new customers.

Collaborations and Partnerships: 

Chhaswala often collaborates with local influencers, businesses, and events to create buzz and attract attention. As a franchisee, you can explore similar partnerships within your community to increase visibility and expand your customer base.

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Requirements for Chhaswala Franchise:

  1. Financial Capacity: Prospective franchisees should have the financial capacity to meet the initial investment requirements and ongoing operational costs of a Chhaswala franchise. This includes the franchise fee, equipment and set-up costs, and working capital to sustain the business until it becomes profitable.
  2. Business Experience: While prior experience in the food and beverage industry is not mandatory, having a background in business management or a related field can be advantageous. Understanding basic business principles, such as financial management, marketing, and customer service, will help you effectively operate and grow your Chhaswala franchise.
  3. Passion for Food and Beverage: A genuine passion for the food and beverage industry, particularly for buttermilk-based beverages, is an essential requirement for a Chhaswala franchisee. This enthusiasm will drive your commitment to providing high-quality products and exceptional customer service, ensuring the success of your franchise.
  4. Willingness to Follow Franchise Guidelines: As a franchisee, you will be required to adhere to Chhaswala’s established guidelines, recipes, operational standards, and brand image. This ensures consistency across all Chhaswala outlets and helps maintain the brand’s reputation. A willingness to follow these guidelines is crucial for the success of your franchise.
  5. Location and Space: Choosing the right location for your Chhaswala franchise is critical. You need to identify an area with high foot traffic, preferably in a commercial or retail hub, to maximize visibility and customer accessibility. Additionally, you should have adequate space to accommodate the necessary equipment, seating area (if applicable), and storage facilities.
  6. Management and Staffing: As a franchisee, you will be responsible for managing your Chhaswala outlet. This includes overseeing day-to-day operations, managing inventory, ensuring quality control, and providing excellent customer service. Hiring and training competent staff members who share your commitment to the brand’s values and customer satisfaction is essential.
  7. Franchise Agreement: Prospective franchisees must review and sign a franchise agreement with Chhaswala. This legal document outlines the rights and responsibilities of both the franchisor and the franchisee, including terms of the franchise fee, training and support, branding, and operational requirements. It is essential to thoroughly understand the agreement before committing to a Chhaswala franchise.
  8. Compliance with Regulations: Franchisees must comply with all local, state, and national regulations and licensing requirements related to operating a food and beverage business. This includes obtaining necessary permits, ensuring food safety standards, and adhering to health and sanitation guidelines.

Meeting these requirements will help ensure a smooth and successful journey as a Chhaswala franchisee. It is important to carefully assess your suitability and commitment to these requirements before embarking on the franchise opportunity.

How to apply for Chhaswala Franchise

To apply for a Chhaswala franchise, follow these steps:

  1. Research: Begin by conducting thorough research on Chhaswala, its franchise model, and the requirements for becoming a franchisee. Familiarize yourself with the brand, its products, and its target market.
  2. Visit the Chhaswala Website: Go to the official Chhaswala website to gather information about franchise opportunities. Look for a dedicated franchise section or contact page that provides details on how to apply.
  3. Fill out the Application Form: Complete the franchise application form provided on the Chhaswala website. Provide accurate and detailed information about yourself, your background, and your financial capabilities. This will help Chhaswala assess your suitability as a potential franchisee.
  4. Initial Screening: Chhaswala will review your application and conduct an initial screening process. They may contact you for additional information or clarification.
  5. Personal Interview: If your application meets the requirements, you will be invited for a personal interview with Chhaswala representatives. This interview allows both parties to assess each other’s suitability and compatibility.
  6. Disclosure Document and Agreement: If you successfully pass the interview, Chhaswala will provide you with a disclosure document that outlines the terms and conditions of the franchise agreement. Carefully review the document and seek legal advice if necessary.
  7. Financial Considerations: Understand the financial obligations involved in owning a Chhaswala franchise. This includes the franchise fee, equipment costs, set-up expenses, and ongoing operational costs. Ensure you have the necessary financial resources to support the franchise.
  8. Site Selection and Approval: Chhaswala may assist you in selecting an appropriate location for your franchise outlet. They will assess the viability of the site based on factors such as foot traffic, demographics, and market potential.
  9. Franchise Agreement Signing: If everything is satisfactory, you will proceed to sign the franchise agreement with Chhaswala. This legally binds both parties and outlines the rights, responsibilities, and obligations of the franchisor and franchisee.
  10. Training and Support: Chhaswala will provide comprehensive training to familiarize you with their operations, recipes, and standards. They will also offer ongoing support in areas such as marketing, supply chain management, and product launches.

Remember, the process and specific requirements for applying for a Chhaswala franchise may vary. It is essential to follow the official guidelines provided by Chhaswala and maintain open communication throughout the application process.

Contact Details 

Email-[email protected]
Phone no-+91 98258 07060
Franchise Website
AddressPATEL DAIRY PRODUCTS PRIVATE LIMITEDA-1, Swagat Industrial Estate-2, Opp. Water Tank, Nr. Kuha Bhavda Patiya, Kuha, Ta. Daskroi, Ahmedabad-382433 (Gujarat)


Starting a Chhaswala franchise in 2023 can be an excellent business opportunity for entrepreneurs interested in the food and beverage industry. With its unique buttermilk-based beverages, established brand, and growing demand for healthy options, Chhaswala has the potential for profitability.

While there are initial costs involved, including the franchise fee and setting up the outlet, the ongoing support, training, and marketing assistance provided by Chhaswala contribute to the success of franchisees. By capitalizing on the growing market and leveraging the brand’s reputation, a Chhaswala franchise can attract loyal customers and generate healthy profits.

Before investing, conduct thorough research, evaluate your financial capabilities, and create a comprehensive business plan. This will ensure that you make an informed decision and set yourself up for success in the exciting world of Chhaswala franchising.

FAQs about Chhaswala Franchise

What is the initial franchise fee for a Chhaswala franchise?

The initial franchise fee for a Chhaswala franchise typically ranges from $30,000 to $50,000. This fee grants you the rights to operate a Chhaswala outlet and includes access to their brand, recipes, training, and ongoing support.

What are the ongoing royalty or marketing fees associated with a Chhaswala franchise?

Chhaswala typically requires franchisees to pay ongoing royalty and marketing fees. The specific percentage or amount may vary, but these fees contribute to the support and marketing efforts provided by Chhaswala to maintain brand consistency and drive customer engagement.

Can I choose the location for my Chhaswala franchise outlet?

While you can express your preferences and provide suggestions, Chhaswala may assist you in selecting a suitable location for your franchise outlet. They will evaluate factors such as foot traffic, demographics, and market potential to ensure the viability and success of the franchise.

What kind of training and support will I receive as a Chhaswala franchisee?

Chhaswala provides comprehensive training and support to its franchisees. This includes initial training on Chhaswala’s operations, recipes, customer service, and hygiene standards. Additionally, they offer ongoing support in areas such as marketing, supply chain management, new product launches, and operational guidance.

What are the financial requirements for opening a Chhaswala franchise?

In addition to the initial franchise fee, opening a Chhaswala franchise requires financial resources for equipment, set-up expenses, and ongoing operational costs. The exact financial requirements will vary based on factors such as the size and location of the franchise outlet. It’s important to carefully evaluate your financial capabilities and ensure you have the necessary resources to support the franchise venture.

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