Jockey franchise in India – Price/Cost, Eligibility, Requirement and More

Franchising has emerged as a popular business model, offering entrepreneurs an opportunity to be part of established brands while leveraging their expertise. One such brand that has captured the imagination of customers worldwide is Jockey, renowned for its high-quality innerwear and apparel. In this blog, we explore the Jockey franchise in India, discussing essential aspects such as the price/cost, eligibility criteria, requirements, and the benefits of joining this successful franchise network.

Jockey Franchise 

Jockey International, Inc. is a leading American apparel brand that has gained global recognition for its comfortable and stylish innerwear, loungewear, and activewear collections. Founded in 1876, Jockey has maintained a strong commitment to quality and innovation, establishing itself as a trusted name in the fashion industry.

Product Range:

Jockey offers a diverse range of products for men, women, and children. Their product categories include:

  • Men’s Innerwear: Jockey offers a variety of men’s underwear, including briefs, boxers, boxer briefs, trunks, t-shirts, socks, and activewear for men.
  • Women’s Innerwear: Jockey provides a wide selection of women’s underwear, including briefs, hipsters, bikinis, boyshorts, and thongs. They also offer bras, camisoles, shapewear, leggings, sleepwear, and activewear for women.
  • Children’s Innerwear: Jockey offers a range of innerwear and sleepwear for children, including underwear, undershirts, and pajama sets.
  • Loungewear and Activewear: Jockey has expanded its product line to include comfortable loungewear and activewear for both men and women. This includes lounge pants, sweatshirts, hoodies, joggers, leggings, sports bras, and athletic tops.
jockey Franchise cost

Why Choose a Jockey Franchise?

Investing in a Jockey franchise in India provides several advantages, including:

Established Brand: 

Jockey has an extensive customer base and a strong reputation, which can significantly benefit franchisees by attracting loyal customers.

Extensive Product Range: 

Jockey offers a diverse range of products, including underwear, t-shirts, activewear, sleepwear, and more, catering to various consumer preferences.

Marketing and Advertising Support: 

As a franchisee, you can benefit from the brand’s marketing campaigns, national promotions, and advertising efforts, which enhance brand visibility and customer awareness.

Training and Support: 

Jockey provides comprehensive training programs to franchisees and their staff, ensuring that they understand the brand’s values, products, and customer service standards.

Franchise Cost and Investment:

The cost of acquiring a Jockey franchise in India can vary based on several factors, including the location, store size, and regional market conditions. Generally, the initial investment required to set up a Jockey franchise ranges between INR 30 lakhs to INR 50 lakhs. This investment covers expenses such as store setup, interior design, fixtures, initial inventory, and franchise fees. 

Investment details to set up a Jockey Franchise Store

Operations CommencedOn 1995
Franchise CommencedOn 2004
Franchise Requirement30 lakhs to INR 50
Area Requirement1000 to 1400 Sq Ft of carpet area.
Franchise Brand FeeINR Deposit
Royalty CommissionNone%
Also read: How to Start a Zudio Franchise: Cost, Fee, and Profit Margin in [2023]

Is the Jockey Franchise Profitable?

The Jockey franchise has the potential to be profitable. With its strong brand recognition, diverse product range, and loyal customer base, Jockey provides franchisees with a solid foundation for success. The established market presence of Jockey and its reputation for quality and innovation can attract customers and drive sales. Additionally, the support and guidance provided by Jockey, along with their marketing efforts, can contribute to the profitability of the franchise. However, it is important to note that the profitability of any franchise depends on various factors such as location, market conditions, competition, and effective management of the business. Franchisees who adhere to Jockey’s operational standards, deliver excellent customer service, and effectively manage their store operations have a higher likelihood of achieving profitability.

Jockey Franchise Eligibility Criteria:

To be eligible for a Jockey franchise, certain criteria must be met:

Financial Capability: 

Prospective franchisees should have a sound financial background and the ability to meet the required investment and operational expenses.

Retail Experience: 

Prior experience in retail operations or a similar industry is often preferred. Knowledge of the fashion retail sector and customer preferences can be advantageous.

Entrepreneurial Spirit: 

Jockey seeks individuals who are passionate, committed, and possess strong business acumen. Franchisees should be willing to actively engage in the day-to-day operations of their store.

Franchise Requirements for Jockey Franchise

Franchises are expected to fulfill specific requirements to maintain the brand’s standards and achieve success:


Identifying a suitable retail space in a prime location with high footfall is crucial. Jockey provides guidance on store size and location selection based on their expertise and market analysis.

Store Setup and Design: 

Franchisees must adhere to Jockey’s store layout guidelines, ensuring that the outlet reflects the brand’s aesthetic and offers a pleasant shopping experience.

Inventory Management:

Maintaining an adequate stock of Jockey products and managing inventory effectively is vital. Regular replenishment of popular items and introducing new collections is necessary to meet customer demand.

Customer Service: 

Franchisees should prioritize exceptional customer service, ensuring that their staff is well-trained to assist customers, provide product knowledge, and address queries or concerns promptly.

Apply for Jockey Franchise in Steps

To apply for a Jockey franchise in India, follow these key steps:


Conduct thorough research on the Jockey franchise opportunity, including understanding the brand, its values, products, and target market. Familiarize yourself with the franchise model and the requirements for becoming a franchisee.

Contact Jockey: 

Reach out to Jockey International, Inc. to express your interest in applying for a franchise. You can visit their official website or contact their franchise development team directly for more information.

Meet Eligibility Criteria: 

Ensure that you meet the eligibility criteria set by Jockey for franchisees. This may include having a sound financial background, relevant retail experience, and a strong entrepreneurial spirit.

Submit Application: 

Complete the franchise application form provided by Jockey. Provide all the necessary information, including personal details, financial information, and any relevant business experience.

Initial Discussions: 

Engage in discussions with Jockey’s franchise development team to further explore the franchise opportunity. This may involve virtual or in-person meetings to discuss the brand, investment details, and expectations.

Due Diligence: 

Conduct due diligence on your end by reviewing the franchise agreement, disclosure documents, and any other legal or financial aspects associated with the franchise. Seek legal and financial advice if needed.

Site Selection: 

Work closely with Jockey’s site selection team to identify a suitable location for your franchise store. Consider factors such as footfall, demographics, competition, and accessibility.

Investment Planning: 

Develop a comprehensive business plan and financial projection for your Jockey franchise. Determine the initial investment required, including store setup costs, inventory, franchise fees, and working capital.

Franchise Approval: 

Once all the necessary steps have been completed, and both parties are satisfied, you will receive the approval from Jockey to become a franchisee.

Training and Store Setup: 

Participate in the training programs provided by Jockey to familiarize yourself with the brand, products, operations, and customer service standards. Coordinate with Jockey’s team to set up your store as per their guidelines and requirements.

Grand Opening: 

Plan and execute a successful grand opening for your Jockey franchise store. Utilize the marketing and advertising support provided by Jockey to create awareness and attract customers.

Ongoing Support and Growth: 

As a Jockey franchisee, benefit from the ongoing support, guidance, and marketing initiatives provided by the brand. Continuously monitor and manage your store’s performance, adapt to market trends, and explore opportunities for growth within the franchise network.

Jockey Franchise Contact Details

Page Industries Limited
Umiya Business Bay-Tower-1, 7th Floor,
Cessna Business Park,
Kadubeesanahalli, Varthur Hobli,
Bengaluru- 560103.

Also, you can contact the specific phone number for opening a franchise outlet. You can get the Jockey Franchise contact number in the below contact details.
Franchisee Contact (Exclusive Outlet):

Email[email protected]
[email protected]
Customer Support No1860-425-3333
Ph+91-80-40476868, 25732952
Fax+91-80-25732226, 25732215


Investing in a Jockey franchise in India presents an exciting opportunity to join a globally recognized brand with a strong market presence. The initial investment, eligibility criteria, and requirements ensure that franchisees are committed and adequately prepared to deliver an exceptional customer experience. By embracing the Jockey franchise, entrepreneurs can tap into a vast customer base, benefit from extensive support, and build a successful business in the thriving fashion retail industry.

FAQs on Jockey Franchise in India

Q1: What is a Jockey franchise in India?

A Jockey franchise in India refers to a business opportunity where individuals or organizations can obtain the rights to operate and manage Jockey retail stores in specific regions or locations within the country.

Q2: How can I become a Jockey franchisee in India?

To become a Jockey franchisee in India, you need to reach out to the official Jockey company and express your interest in obtaining a franchise. They will provide you with information regarding the application process, requirements, and any associated fees or investments.

Q3: What are the benefits of owning a Jockey franchise in India?

Owning a Jockey franchise in India offers several benefits, including the advantage of working with a globally recognized brand, access to high-quality products, extensive training and support from the company, established marketing strategies, and the potential for profitable returns in the retail industry.

Q4: Are there any specific requirements to qualify for a Jockey franchise in India?

While specific requirements may vary, generally, you would need to demonstrate sufficient financial stability to invest in the franchise, have a suitable commercial space for the store, possess business acumen and retail experience, and align with Jockey’s brand values and operational standards.

Q5: What kind of support can I expect from Jockey as a franchisee in India?

As a Jockey franchisee in India, you can expect support from the company in various aspects. This typically includes initial training programs for you and your staff, assistance in store setup and visual merchandising, continuous marketing and advertising support, access to inventory and supply chain management systems, and ongoing guidance and consultation to help you maximize the potential of your franchise.

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