How to Get a Naturals Ice Cream Franchise in India- Cost, Profit in 2023

Ice cream is a universally loved dessert, and in India, Naturals Ice Cream has carved a niche for itself with its wide range of delicious, all-natural flavors. If you are an aspiring entrepreneur looking to venture into the food industry, a Naturals Ice Cream franchise can be an excellent opportunity. In this blog post, we will delve into the details of how to obtain a Naturals Ice Cream franchise in India, including the cost, profit potential, profit margins, and other key details that can help you make an informed decision.

Company History & Details: Naturals Ice Cream

Naturals ice cream owner

Naturals ice cream, a beloved brand in the world of frozen desserts, has a captivating company history and an unwavering commitment to delivering delightful experiences. Established in 1984 by Raghunandan S. Kamath, Naturals began as a small ice cream parlor in Mumbai, India. With a vision to provide pure and natural ice creams made from the finest ingredients, Kamath’s passion and dedication soon propelled Naturals into a phenomenon. Over the years, the company’s reputation for offering delectable and wholesome ice creams spread like wildfire, attracting a loyal customer base and expanding its presence across India. Naturals prides itself on its commitment to using only fresh, seasonal fruits sourced from local farmers, ensuring that each scoop is bursting with authentic flavors and natural goodness. With an array of unique and exotic flavors like Tender Coconut, Alphonso Mango, Sitaphal (custard apple), and many more, Naturals has continued to captivate taste buds and win hearts. Alongside its commitment to quality, the company places great emphasis on sustainability, using eco-friendly packaging and promoting ethical practices throughout its operations. Today, Naturals stands tall as a household name, with numerous outlets in India and even international locations. Whether it’s the joyous nostalgia of childhood or the simple pleasure of savoring a delectable treat, Naturals ice cream continues to create unforgettable moments for ice cream enthusiasts worldwide.

Key facts of Naturals Ice Cream franchise

Sr No.TypePrivate
1Trade NameNaturals (Tagline : Taste the Original)
2IndustryIce Cream
4FoundersRaghunandan Srinivas Kamath
5HeadquartersPlot No.55, Kandivali Industrial Estate,
Charkop, Near Brimco Circle,
Kandivali (W), Mumbai – 400 067
Tel: 022 62691984
6Number of locationsOver 150 franchised locations
7Area servedMumbai, Ahmadabad, Indore, Jaipur, Pune, Hyderabad,
Bangalore, Nagpur, Aurangabad, Manipal, Mysore,
Nasik, Mangalore, Udupi, Belgaum, and Goa
8Owned ByKamath’s Ourtimes Ice Creams Pvt. Ltd
9Flavor offeringOver 125 flavors; out of which 20 are regularly served
10Retails TurnoverEstimated around Rs. 300 Crores

Advantages of opening Naturals Ice Cream Franchise: in points

Opening a Naturals Ice Cream franchise comes with a multitude of advantages that make it an enticing opportunity for aspiring entrepreneurs. Here are some key advantages of opening a Naturals Ice Cream franchise:

  1. Established Brand: As a Naturals Ice Cream franchise, you benefit from the reputation and recognition that the brand has built over decades. Naturals has become synonymous with high-quality, natural ice creams, and customers already have a positive perception of the brand.
  2. Proven Business Model: Naturals Ice Cream has a well-established and successful business model. The franchise provides you with a comprehensive blueprint for operations, including recipes, sourcing guidelines, and marketing strategies. This proven model reduces the risks associated with starting a new business from scratch.
  3. Extensive Product Range: Naturals offers a wide range of delicious and unique ice cream flavors made from fresh, seasonal fruits. This diverse product portfolio appeals to a broad customer base, ensuring that there is something for everyone. The variety of flavors also encourages repeat business and customer loyalty.
  4. Quality Ingredients: Naturals Ice Cream is known for its commitment to using only the finest, natural ingredients. By opening a franchise, you gain access to their trusted suppliers and ensure that you can maintain the high standards of quality that the brand is renowned for.
  5. Training and Support: As a Naturals Ice Cream franchise, you receive comprehensive training and ongoing support from the franchisor. This includes assistance with store setup, staff training, marketing campaigns, and operational guidance. The franchisor’s support helps you navigate the challenges of running a business and maximize your chances of success.
  6. Growing Market: The demand for premium, natural ice cream continues to rise as consumers seek healthier and more indulgent options. By becoming a part of the Naturals franchise, you enter a market segment that is experiencing steady growth, increasing your chances of profitability.
  7. Strong Customer Base: Naturals has developed a loyal customer base over the years, with customers who appreciate the brand’s commitment to quality and natural ingredients. As a franchisee, you can tap into this existing customer base and benefit from their brand loyalty.
  8. Marketing and Branding: Naturals Ice Cream invests in marketing and branding efforts to promote its products and attract customers. As a franchisee, you can leverage the brand’s marketing initiatives, benefiting from increased brand visibility and awareness.
  9. Flexibility in Location: Naturals Ice Cream outlets can be set up in various locations, including high-street areas, shopping malls, and even smaller towns. This flexibility allows franchisees to choose a location that suits their target market and business goals.
  10. Ethical and Sustainable Practices: Naturals Ice Cream is committed to ethical and sustainable practices, including eco-friendly packaging and supporting local farmers. By aligning with a socially responsible brand, you contribute to a positive impact on the environment and the community.

Opening a Naturals Ice Cream franchise offers a blend of a well-established brand, delectable products, comprehensive support, and a growing market, making it an enticing opportunity for aspiring entrepreneurs in the ice cream industry.

Know the business model of Naturals Ice Cream Franchise:

The business model of Naturals Ice Cream franchise can be summarized in the following key points:

  1. Franchise Opportunity: Naturals Ice Cream offers a franchise opportunity for entrepreneurs who are passionate about the brand and want to venture into the ice cream business.
  2. Established Brand: As a franchisee, you benefit from the recognition and reputation of Naturals, which has built a strong brand presence over the years.
  3. Premium Quality: Naturals maintains its commitment to using fresh, natural ingredients sourced from local farmers to create high-quality ice creams that are renowned for their authentic flavors.
  4. Wide Variety: The franchise offers a diverse range of unique and exotic ice cream flavors, catering to a wide customer base and ensuring there is something for everyone.
  5. Standardized Processes: Naturals provides franchisees with standardized processes and recipes, ensuring consistency in taste and quality across all outlets.
  6. Training and Support: Franchisees receive comprehensive training and ongoing support from Naturals, including guidance on operations, marketing strategies, and customer service.
  7. Sustainable Practices: Naturals promotes environmentally friendly practices, including the use of eco-friendly packaging and sustainable sourcing methods, which aligns with growing consumer demand for sustainability.
  8. Strategic Locations: The franchise team assists in identifying and securing strategic locations for the outlets, considering factors such as footfall, demographics, and market potential.
  9. Marketing and Advertising: Naturals implements marketing and advertising initiatives at both the national and local levels to enhance brand visibility and attract customers.
  10. Profitable Business: With its strong brand equity, quality products, and support from the franchisor, Naturals Ice Cream franchise offers the potential for a profitable business venture in the growing ice cream industry.

Requirements and criteria for a Naturals Ice Cream Franchisee

To become a Naturals Ice Cream franchisee, there are certain requirements and criteria that need to be met. Here are the key considerations:

  1. Financial Capability: Prospective franchisees should have the necessary financial resources to invest in the franchise opportunity. This includes the initial franchise fee, startup costs, and ongoing operational expenses.
  2. Entrepreneurial Spirit: Naturals looks for individuals who are driven, passionate, and have an entrepreneurial mindset. Franchisees should possess strong leadership skills, business acumen, and a willingness to actively participate in the day-to-day operations of the franchise.
  3. Alignment with Brand Values: It is essential for franchisees to align with Naturals’ core values, which include a focus on using fresh, natural ingredients and promoting sustainable practices. Franchisees should be committed to upholding the brand’s standards and delivering an exceptional customer experience.
  4. Business Experience: While prior experience in the food and beverage industry is not mandatory, having some business experience can be advantageous. Knowledge of basic business principles, including operations, marketing, and financial management, can contribute to the success of the franchise.
  5. Location Selection: Naturals places great importance on selecting strategic locations for its outlets. Franchisees should be able to identify suitable locations with high footfall, accessibility, and market potential. The franchisor may provide guidance and support in this process.
  6. Training and Commitment: Naturals offers comprehensive training programs to ensure that franchisees understand the brand’s values, operational processes, and marketing strategies. Franchisees should be committed to participating in the training and implementing the standard operating procedures laid out by the franchisor.
  7. Compliance with Legal and Regulatory Requirements: Franchisees must comply with all legal and regulatory requirements set forth by the local authorities, including obtaining the necessary licenses and permits to operate a food and beverage business.

It is important to note that the specific requirements and criteria may vary, and detailed information can be obtained by directly contacting Naturals Ice Cream franchise team. They will provide comprehensive guidance on the application process, financial obligations, and other relevant aspects of becoming a franchisee.

Naturals Ice Cream Franchise in India- Cost, Profit in 2023

Naturals Ice Cream Franchise Cost:

The cost of a Naturals Ice Cream franchise in India varies depending on various factors such as location, size of the outlet, and market conditions. However, to give you a general idea, the initial investment for a Naturals Ice Cream franchise typically ranges from INR 10 lakhs to INR 12 lakhs (Indian Rupees). This includes the franchise fee, which can be around INR 1 lakh, along with costs for store setup, equipment, inventory, and initial marketing expenses. It’s important to note that these figures are approximate and subject to change, so it’s recommended to reach out to Naturals Ice Cream franchise team for the most accurate and up-to-date information regarding franchise costs.

Profit Potential and Margin

The profit potential of a Naturals Ice Cream franchise can vary based on factors such as location, operational efficiency, and market demand. However, with a well-established brand and a range of popular flavors, the profit margins are generally considered attractive in the ice cream industry. The average profit margin for a Naturals Ice Cream franchise is estimated to be around 25-30%.

The key to maximizing profits lies in effective management, maintaining quality standards, and implementing marketing strategies to attract and retain customers. Offering seasonal promotions, introducing new flavors, and exploring catering opportunities can further enhance the revenue potential of the franchise.

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How to apply for the Naturals Ice Cream Franchise in India ?

To apply for the Naturals Ice Cream franchise in India, follow these steps:

  1. Research: Conduct thorough research on Naturals Ice Cream, its franchise model, and the ice cream industry in your desired location.
  2. Contact Naturals: Reach out to Naturals Ice Cream through their official website or contact information to express your interest in applying for a franchise.
  3. Initial Discussion: Engage in an initial discussion with Naturals’ franchise team to gather more information about the franchise opportunity, requirements, and financial obligations.
  4. Application Form: Complete the franchise application form provided by Naturals, providing detailed information about your background, financial capability, and proposed location for the franchise outlet.
  5. Review and Evaluation: The franchise team will review your application and evaluate your suitability as a potential franchisee. This may include assessments of your financial standing, business experience, and alignment with Naturals’ brand values.
  6. Personal Meeting: If your application is shortlisted, you may be invited for a personal meeting with Naturals’ franchise representatives to discuss the franchise opportunity in further detail.
  7. Franchise Disclosure Document (FDD): Upon mutual interest and satisfaction, you will receive the Franchise Disclosure Document, which contains comprehensive details about the franchise agreement, terms, and conditions.
  8. Legal and Financial Review: Seek legal and financial advice to review the franchise agreement and ensure you understand the obligations, responsibilities, and financial implications associated with the franchise.
  9. Agreement Signing: If both parties are satisfied, sign the franchise agreement and pay the franchise fee as specified in the agreement.
  10. Training and Setup: Attend the training programs provided by Naturals to learn about their processes, recipes, and operational standards. Simultaneously, work on setting up your franchise outlet according to Naturals’ guidelines.
  11. Grand Opening: Once the setup is complete, launch your Naturals Ice Cream franchise outlet with a grand opening, implementing the marketing strategies and support provided by Naturals.

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Documents required for the Naturals franchise

While the specific document requirements may vary, here are some commonly requested documents when applying for a Naturals Ice Cream franchise:

  1. Franchise Application Form: Fill out the official franchise application form provided by Naturals, which typically includes personal information, financial details, and proposed location for the franchise outlet.
  2. Identity Proof: Submit copies of valid identification documents such as a passport, Aadhaar card, or driver’s license.
  3. Address Proof: Provide proof of address, which can be in the form of utility bills, bank statements, or rental agreements.
  4. Educational Qualifications: Furnish copies of your educational certificates or degrees as part of the application process.
  5. Financial Statements: Prepare and present your financial statements, including income statements, balance sheets, and cash flow statements, to demonstrate your financial capability to invest in the franchise.
  6. Business Plan: Prepare a comprehensive business plan outlining your proposed strategies, market analysis, financial projections, and marketing plans for the Naturals Ice Cream franchise.
  7. Reference Letters: Include reference letters or testimonials from professional contacts who can vouch for your character, work ethic, and business acumen.
  8. Bank Statements: Provide recent bank statements to showcase your financial stability and ability to manage financial transactions.
  9. Legal Documentation: Submit any required legal documents, such as proof of business registration, tax registration, or partnership agreements, depending on the legal requirements in your location.
  10. Passport-sized Photographs: Include a few passport-sized photographs as part of your application.

Naturals Franchise Contact Details:

If you want to take Natural Ice cream Franchise and there is any query then you may contact to the company via given details as I’ve mentioned below:

Address: Plot 55, Kandivali Industrial Estate, Charkop, Near Brimco Circle, Kandivali (W), Mumbai – 400 067

Official Website:

Email ID- [email protected]

Naturals Ice Cream’s contact number is 022 28696851/52/53.


Starting a Naturals Ice Cream franchise in India can be a fulfilling and potentially profitable venture for aspiring entrepreneurs. With its focus on natural ingredients, a wide range of flavors, and a strong brand presence, Naturals Ice Cream has gained popularity among ice cream enthusiasts. While the initial investment and operational challenges exist, the potential for success and the opportunity to delight customers with delectable ice creams make it an enticing option.

By carefully considering the cost, profit potential, profit margins, and other key details discussed in this blog, you

FAQs on Naturals Ice Cream Franchise

What is the initial investment required for a Naturals Ice Cream franchise?

The initial investment for a Naturals Ice Cream franchise typically ranges from INR 10 lakhs to INR 12 lakhs, which includes the franchise fee, setup costs, equipment, and initial marketing expenses.

Is prior experience in the food industry necessary to apply for a franchise?

No, prior experience in the food industry is not mandatory. However, having some business experience or knowledge of basic business principles can be advantageous.

What kind of support does Naturals Ice Cream provide to franchisees?

Naturals Ice Cream provides comprehensive training programs, ongoing operational support, marketing guidance, and assistance in location selection to franchisees. They also offer standardized processes and recipes to ensure consistency across outlets.

How long does it take to set up a Naturals Ice Cream franchise outlet?

The timeline for setting up a franchise outlet may vary depending on factors such as location, construction, and obtaining necessary permits. Generally, it can take several weeks to a few months to complete the setup process.

Are there ongoing royalty fees or marketing fees payable to Naturals Ice Cream?

Yes, as a franchisee, you are usually required to pay ongoing royalty fees and contribute to marketing fees. The specific amounts and terms will be detailed in the franchise agreement.

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