How to Open Wow Momo Franchise: Cost, Profit and Process

Are you looking for a profitable business opportunity in the food industry? Have you considered opening a Wow Momo franchise? Wow Momo is a popular chain of fast-food restaurants in India that specializes in momos, a type of South Asian dumpling. In this article, we will guide you through the process of opening a Wow Momo franchise, including the cost, profit potential, and necessary steps to get started.

Introduction to Wow Momo

Before we delve into the franchise details, let’s have a brief introduction to Wow Momo. Founded in 2008 by Sagar Daryani and Binod Homagai, Wow Momo has become one of the fastest-growing food chains in India, with over 350 outlets across 20 cities. Their menu includes a variety of momo flavors, from classic chicken and veg momos to quirky chocolate and cheese momos.

Wow Momo has received numerous awards and recognitions for its innovative business model, including the ET Retail Awards, Coca-Cola Golden Spoon Awards, and the Economic Times Iconic Brand Award.

Key Facts on Wow Momo

Sr No.	Type	Private
1	Trade Name	Wow Momo
2	Industry	Food & Beverages
3	Founded	2018
4	Founders Or Parent Company	Sagar Daryani and Binod Homagai
5	Corporate Headquarters	Kolkata
6	Number of locations	Over 350
7	Area served	PAN India
8	Model	Kiosk, Dine-In, RestarRestaurant
9	Service offering	Momo, Spring roll, Thukpa, Rice bowl,Desserts, and much more
10	Revenue	$1225 crore(Valuation)
11	Website	https://www.wowmomo.com/

Why Open a Wow Momo Franchise?

Opening a Wow Momo franchise can be a lucrative business opportunity for several reasons:

• Strong brand reputation: Wow Momo is a well-established and trusted brand in the Indian food industry.
• High demand: The demand for momos has been on the rise in India, and Wow Momo has capitalized on this trend with its innovative menu and marketing strategies.
• Low initial investment: Compared to other food franchises, the initial investment for opening a Wow Momo franchise is relatively low.
• Proven business model: Wow Momo has a successful business model that has been tested and refined over the years.

Cost of Opening a Wow Momo Franchise

The cost of opening a Wow Momo franchise varies depending on several factors, including the location, size of the outlet, and the franchise model. There are three types of franchise models available:

Brand:	Wow Momo
Founded:	2008
No. of Outlet:	Over 350
HQ:	Kolkata
Area Served:	PAN India
Form Fee:	Rs. 35000 + GST
Site Requirements:	250-2000 sq. ft(Preferably on busy street)
Minimum Work Force:	3 Persons
ROI:	8-9 Months
Gross Profit:	50%
Total Investment:	Rs. 8-20 Lakhs

1. Kiosk model: 

A small kiosk or food cart that can be set up in high-footfall areas like malls, metro stations, and airports. The initial investment for a kiosk model ranges from INR 7 lakhs to INR 10 lakhs.

2. Cafe model: 

A medium-sized outlet that can accommodate up to 25-30 people. The initial investment for a cafe model ranges from INR 18 lakhs to INR 22 lakhs.

3. QSR model: 

A large-sized outlet that can accommodate up to 50-60 people. The initial investment for a QSR model ranges from INR 25 lakhs to INR 35 lakhs.

In addition to the initial investment, there are ongoing expenses like rent, salaries, utilities, and raw materials. Wow Momo charges a royalty fee of 8% on the net sales, and a marketing fee of 2% on the net sales.

Profit Potential of Wow Momo Franchise

The profit potential of a Wow Momo franchise depends on several factors, including the location, footfall, competition, and operating costs. On average, a Wow Momo outlet can generate a revenue of INR 10 lakhs to INR 12 lakhs per month. The profit margin ranges from 18% to 20%, depending on the operating costs and overheads.

With proper marketing strategies and efficient operations, the profit potential of a Wow Momo franchise can be significantly higher.

Investment	INR
The total investment needed	Rs. 8,00,000
Monthly rent for a 300 sq. Ft area	Rs. 10,000
The total salary paid to 4 employees	Rs. 40,000
Other expenses	Rs. 5000
Total monthly expense =	Rs. 55,000
No. of customers each day	50
Average amount order for 1 customer	Rs. 200
The total investment needed =	Rs. 8,00,000
Daily income from franchise	Rs. 10,000
Total monthly income from the outlet =	Rs. 3,00,000
Gross Profit	Rs. 1,50,000 (50% of Rs. 3,00,000)
Total profit	(Rs. 1,50,000 – Rs. 55,000) – Rs. 95,000

Wow Momo Franchise Requirements

There are certain requirements you need to fulfill. These requirements ensure that you have the necessary resources and capabilities to operate a successful Wow Momo outlet. Here are some of the Wow Momo franchise requirements:

1. Financial Requirements: To open a Wow Momo franchise, you need to have the necessary financial resources. The minimum investment for opening a Wow Momo franchise ranges from INR 7 lakhs to INR 35 lakhs, depending on the franchise model and location. This investment includes the franchise fee, equipment, furniture, and other operating costs.
2. Location: The location of the Wow Momo franchise is critical to its success. You need to have a location with high footfall, visibility, and accessibility. The location should be in a commercial area, such as a mall or a shopping complex, or a high-traffic area like a railway station, airport, or a busy street.
3. Space Requirements: The space requirements for a Wow Momo franchise vary depending on the franchise model. For example, the kiosk model requires a minimum space of 60-100 square feet, while the restaurant model requires a minimum space of 500-1000 square feet. The space should be able to accommodate the necessary equipment, furniture, and customers.
4. Business Experience: While prior business experience is not mandatory, it can be beneficial in operating a Wow Momo franchise. Experience in the food industry, hospitality, or retail can help you manage the operations and customer service efficiently.
5. Operational Capability: You should have the necessary operational capability to run a Wow Momo franchise. This includes knowledge and experience in food preparation, hygiene, safety standards, and customer service. Wow Momo provides training and support to its franchisees to ensure that they have the necessary operational capability.
6. Brand Reputation: As a Wow Momo franchise, you are responsible for maintaining the brand reputation of Wow Momo. You need to adhere to the standards, processes, and guidelines provided by Wow Momo to ensure consistency in quality and customer experience.

Steps to Open a Wow Momo Franchise

If you’re interested in opening a Wow Momo franchise, here are the necessary steps to get started:

1. Contact Wow Momo: 

You can reach out to Wow Momo through their website or email to express your interest in opening a franchise.

2. Fill out the Franchise Application Form: 

Once you express your interest, you will receive a franchise application form that needs to be filled out and submitted to Wow Momo.

3. Evaluation Process: 

Wow Momo will evaluate your application and conduct a feasibility study to determine the suitability of your location and other factors.

4. Meeting with Franchisee: 

If your application is approved, you will be invited to a meeting with the Wow Momo franchise to discuss the terms and conditions of the franchise agreement.

5. Signing the Franchise Agreement: 

Once you agree to the terms and conditions, you will sign the franchise agreement and pay the initial franchise fee.

6. Training and Support: 

Wow Momo provides training and support to its franchisees to ensure the smooth operation of the business. This includes training in food preparation, customer service, and marketing.

7. Launching the Outlet: 

After the training and support, you can launch your Wow Momo outlet and start serving customers.

Marketing Strategies for Wow Momo Franchise

Marketing is a crucial aspect of any business, and Wow Momo has implemented several marketing strategies to promote its brand and increase sales. Some of the effective marketing strategies for a Wow Momo franchise include:

1. Social Media Marketing: 

Utilize social media platforms like Facebook, Instagram, and Twitter to create a buzz around your outlet and engage with your customers.

2. Local Marketing: 

Partner with local businesses and organizations to promote your outlet in the community. You can also distribute flyers and coupons in nearby residential areas.

3. Events and Promotions: 

Host events and promotions like food festivals, live music nights, and discount offers to attract more customers.

4. Online Ordering: 

Set up an online ordering system for your outlet to provide convenience to your customers and increase sales.

Closure

Opening a Wow Momo franchise can be a profitable and exciting business opportunity in the food industry. With a strong brand reputation, high demand, and a proven business model, Wow Momo franchise can generate significant profits with relatively low initial investment. However, it’s essential to consider the costs, profit potential, and necessary steps before embarking on this journey. With proper planning, marketing strategies, and operations, you can successfully launch and operate a Wow Momo franchise.